Broadcasting and Digital Media/Master of Business Administration BA/MBA Major

2024-2025 Undergraduate Program Change

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  • **Read before you begin**

    Select Program for New Majors and Minors below as the Type of Proposal before building curriculum data.

    Program include Majors, Minors, Certificates, Micro-Credentials

    Shared Core includes cores of courses that can be built and maintained once but used in multiple programs.

  • Type of Proposal*

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  • Department*
  • School/College Curriculum Committee
    Departments in CLAS or SCMA can ignore this question. This question only needs to be answered if your proposal is in the SoE or SoB.
  • Program Title*
    Broadcasting and Digital Media/Master of Business Administration BA/MBA Major
    Broadcasting and Digital Media/Master of Business Administration BA/MBA Major
  • Program Type*
  • Degree Type*
  • Program Description*

    General Information

    The Broadcast and Digital Media BA/MBA program is a multi-disciplinary program offered jointly by the School of Communication, Media and the Arts and the School of Business. At the conclusion of the program, the student will receive a BA in Broadcast Digital Media, a minor in Business Administration, and a Master of Business Administration.

    Additional Information

    Students with weak writing or oral communication skills will be required to complete extra coursework in those fields. Students are also encouraged to participate in internships through the Experience-Based Education Office. Students must have completed all undergraduate requirements before starting their MBA program.

    Enter the description for this program as it should appear in the catalog. (Please submit the curriculum/course listing as a file attachment. This section is for a description of the program for the college catalog).
  • Justification for the Proposal*

    The Communication Studies Department is proposing changes in the Broadcasting and Mass Communication BA.  This proposal for the separate 5 YR MBA major would match it to those changes. 

    SEE THE ATTACHED DOCUMENT FOR SIDE-BY-SIDE

     

    Below are the justifications copied from the BRC major change proposal:

    First, we are asking to change the name of the major from Broadcasting and Mass Communication to 'Broadcast and Digital Media.' The name change will reflect changes in the industry and be more accessible to contemporary students.

    Second, we are also asking to add 4 tracks to the major: Digital Media Production; Sports Media Production; AND Digital and Broadcast Journalism. This change will make it easier for our students to move through their career paths. It will also be easier for prospective students to understand the full offerings in the major.

    Third, we are asking to make a few changes to our core. We would like to drop COM 210: Public Speaking and Critical Thinking. Instead, we would like to require both BRC 229 and BRC 223 (currently a choice). Oral communication skills are inherent in the major and the courses required. By requiring both 229 and 223 it will give students more production skills needed to be successful in the industry.

    Fourth, We would like to add BRC 355: Television Criticism to our core choices ['select one of the following' list]. It is a newer course that is regularly offered.

    Fourth, we are asking to drop the 2.5 requirement for those who switch in to the major. This requirement comes from an era when we had to many students in the major relative to our staffing. Moreover, students may come from different majors that require a different skillset where the GPA does not reflect their capabilities in our major.

     

  • Follow these steps to propose courses to the new program curriculum:

    Step 1

    There are two options for adding courses: "Add Course" and "Import Course." 

    For courses already in the catalog, click on "Import Course" and find the courses needed. 

    For new classes going through a Curriculog Approval Process click on "Add Course"-- a box will open asking you for the Prefix, Course Number and Course Title.

    Step 2

    Click on "View Curriculum Schema" then select “Add Core”. When the New Core appears, expand the Core and enter the Core Title. Next, click on “Add Courses” to access the list of courses from step 1. Then select the courses you wish to add.  

    For removing courses click on the Delete and proceed.

  • Proposed Program Curriculum*
  • Please Attach:
    Substantive changes to the curriculum require re-registration of the program. Please consult the Associate Provost for guidance.

  •  

  • System Administrators Only
  • Acalog Program OID
    8342
    8342
  • Acalog Status
  • School/College

  • User Tracking

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